
Opinion piece: Nigeria represents a huge potential market for RCS
The most popular communications channel in many parts of the world – the Short Message Service (SMS) – is rapidly evolving into a technology that businesses can leverage to keep up with the changing demands of today’s connected consumer. The next iteration of this technology, known as Rich Communication Service (RCS), is an advancement that will offer enhanced features to the standard SMS experience. Soon to be native on all mobile devices, this messaging service can now stand shoulder to shoulder with the world’s most popular chat apps.
Despite huge uptake since its introduction in the 1990s, SMS has, up until now, evolved very little unable then to deliver the rich communication experience that today’s smartphones are able to support with other channels, such as WhatsApp. At the same ti...