Tuesday, November 29Inside Business Africa

Consumers to enjoy Lychee, others in newly launched Chivita juice

Last week saw another first coming from Chi Limited, leading player in the Fruit Juice and Dairy categories in which it operates. Chi Limited announced the launch of Chivita 100% Real Lychee Blend fruit juice in the 1litre Tetra aseptic packaging.

Sweet and exotic, lychee is a small, delicate, rare fruit that grows in subtropical regions throughout the world. It originated in China where it is especially popular, and is present in many countries of the Southeast Asia continent. Lychee is widely regarded as the ‘Fruit of Royalty’ for its delightful flavour, exquisite taste, satisfying juiciness, and immense health benefits. The ancient Chinese consumed this super fruit and its juices to promote positive energy circulation in the body and overall well-being.

Round in shape, lychees are about the size of a walnut, and have an outer shell with a textured surface which is usually reddish-brown or pink in colour. Inside the outer shell is a soft, succulent, jelly-like flesh that is white or pearl-coloured with a sweet, delicious taste.

Lychee contains a good amount of fibre and B-complex vitamins which aid metabolism. The fruit also contains nutrients like manganese, magnesium, copper, and iron required for the formation of red blood cells in the body. Research has also shown that the Lychee fruit helps boost the body’s immunity, regulates blood pressure, aids weight loss, is good for skin, and helps maintain strong bones.

No matter how you consume it, whether eating the actual fruit, as a pure fruit juice, or blended with other fruits, lychee is a delightful, tasty, and pleasurable fruit. The new Chivita 100% Real Lychee Blend fruit juice is a great addition to the already existing range of Chivita 100% fruit juices which come in Orange, Pineapple, Apple, and Red Grape variants.

Chivita 100% Real Lychee Blend offers Nigerian consumers who quest for good health and great tasting fruit juices a new Chivita fruit juice variant to choose from. With this launch, Nigerian consumers have the opportunity to join the rest of the world in enjoying the pure, natural,and wholesome goodness of the great tasting lychee fruit as a pure 100% fruit juice with no added sugar, preservatives or additives. The fact that the new Chivita 100% Real Lychee Blend is produced in a clean and hygienic packaging gives consumers the added confidence that Chivita has taken the utmost care to ensure highest standards are maintained in its manufacturing process.

So when next you visit the store, don’t forget to look out for and buy the new Chivita 100% Real Lychee Blend, and enjoy the delicious taste of lychee, straight from nature.

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