Sunday, February 28African Business News
Shadow

Tag: EBITDA

Innovative marketing, others push Dangote Cement revenue to N891.7b

Innovative marketing, others push Dangote Cement revenue to N891.7b

Innovation
Amid harsh operating environment, Dangote Cement Plc has posted Group revenues of ₦891.7 billion and volumes of 23.7 million metric tonnes of cement production capacity in its 2019 operations. Reviewing its performance at the 11th Yearly General Meeting (AGM), in Lagos, yesterday, the Chairman of Dangote Cement Plc, Aliko Dangote, linked the improved performance to “The Bag of Goodies promotion,” launched in July, which increased Nigerian volumes in the third quarter performance. He also noted that the innovative marketing effort enabled the company to maintain its market share despite the 4.5 metric tonnes (MT) new capacity, which came on stream during the year. According to him, the cement manufacturer recorded strong Earnings before interest, taxes, depreciation...